Effective Ad Copy Is The Core Of Successful Internet Marketing

Internet marketing is not any different to traditional forms of marketing. It all boils down to communication. If your advertising does not convey the benefit of your products or service then it will not succeed. Your marketing efforts must convince people that your service is superior to your competitors. The Internet has permitted advertisers to reach their target markets and secure qualified leads quickly and easily but the message conveyed by the ad is the backbone of any marketing effort. Here are a few ideas to help you put together ad copy which will make your ad stand out from your competition:

Including a call to action may seem like a no-brainer but you might be surprised by the number of ads that do not do so. If your ad copy does not tell people to buy your services or at least fill out a simple questionnaire–guess what–they are not likely to do so! Do not take all the time to explain the benefits your company has to offer without telling the customer to take action and use your services.

People are always looking for the better deal. This does not necessarily refer to price. It can be a better product, superior service, and yes, the best price. Your ad must tell customers that there is something unique and valuable about your company and what it has to offer. Essentially, you need a “hook”.

‘Hooks’ are used to get people through the door. Many companies will use the word ‘free’ in their ad copy. This is a powerful word and one that attracts immediate attention. Once you have the attention of the potential client then you have the opportunity to sell your service. Remember, the hardest part of any sale is getting the client in the ‘buying’ state of mind. In banner ads, and email marketing campaigns, customers who click on the banner or link have usually been offered an incentive to do so. This may be a special price which could be time-sensitive as an additional motivation for immediate action.

A successful ad is the core of any successful Internet marketing campaign. The ad must immediately express the benefits of the service. It is a good idea to try and use your headline for this effect. There is little point in placing the benefits at the end of the copy if the customer is unlikely to read on past the headline. Don’t forget to prompt the customer to take action and to take it now. If your ad has some kind of ‘hook’ to grab the attention, has the unique benefits of your service expressed immediately in the copy and has a clear call for the customer to take action, then it is likely you will get the results that you are looking for — more sales!

Desmond Mantor is the Marketing and Sales Manager for Have Traffic a company specializing in traffic generation for for commercial websites. Please visithttp://www.havetraffic.com for information about our revolutionary web site promotion service


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