Frequently Asked Questions

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Table of Contents

  1. Why do I need to advertise?
  2. What kind of ads can I place?
  3. Do I have to write my own ads?
  4. I do not know how to write ads. Is help available?
  5. I am hesitant to invest my money on ads. Is there any alternative?
  6. I am convinced that ad placement will affect my results. How do I buy ad space?
  7. How do I pay for placing my advertisement?
  8. Can I advertise for free?
  9. How do I submit my ad copies?
  10. What kind of ads are acceptable?
  11. Why do I need to have 65 characters per line in your Ezine?
  12. What are the advantages of advertising in your website at Free-Engineering?
  13. What are the advantages of advertising in your Tech Marketing Ezine?
  14. I am a writer. Can I contribute?
  15. I find that your website and ezine are very informative. How do I recommend my friends?
  16. I have questions that is not covered in this FAQ. How do I contact you?
  17. How do I get sales from my ads?
  18. Do you put up all the ads submitted?
  19. What is the frequency of publication of Tech Marketing Ezine?
  20. How long will my ads be published?
  21. How do I monitor the responses to my advertisement?
  22. What should I aim for in my advertisements?
  23. How many percent response can I expect?
  24. How do I get started in my marketing campaign?
  25. What can I expect from advertising?

 


Why do I need to advertise?

For any business, you have to create awareness, generate traffic, and drive sales. For many businesses, creating awareness and bringing people in is the main reason. Once the potential customers are in, sales efforts like sales presentations, customer satisfaction, pricing, and other efforts take over.

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What kind of ads can I place?

You can place two kinds of ads–Banner Ads in Free-Engineering Website or Classified Ads in Tech Marketing Ezine. Check it out at Your Choice of Options

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Do I have to write my own ads?

Yes. You are the best person to write your own ads. You know your own business well. You know all the good features of your product or service. Make no mistake on this, the most effective ads are those that are honest and sincere. This is referring to the Ezine Ads. For Banner Ads in Free-Engineering Website, all you have to do is toapply, and we will work out some arrangements.

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I do not know how to write ads. Is there any alternative?

We have put up some pages for you to learn about advertising so that you can improve on your copywriting skills. We hope you will become effective after that and sponsor us with your paid advertisements

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I am hesitant to invest my money on ads. Is there any alternative?

We have set up webpages where you can place free links. You can also submit classified ads to our Tech Marketing Ezine. You can make use of them to practice and polish up your copywriting skills. You can also make use of our training resources to learn up on-line marketing skills. You will find that the paid ads have a better pulling power.

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I am convinced that ad placement will affect my results. How do I buy ad space?

Please go to Advertise your Products or Servicesand monitor your results.

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How do I pay for placing my advertisement?

You can pay by checks, or money order to:

Yoon Chee Tuck

4186, Bagan Luar Road,
12000 Butterworth,
Malaysia.

You can also pay by credit card.

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Can I advertise for free?

Yes, you can advertise for free in our free pages.Try it out! We hope that you will advertise in the more effective paid advertisements later on.

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How do I submit my ad copies?

Just go to Advertise and follow the instructions there.

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What kind of ads are acceptable?

We prefer ads that are related to our theme of facilities, mechanical, electrical, and building engineering. However, we understand that technical people also wants to be effective and efficient in their daily life. (See our pages onleadership) I guess this means many types of ads are acceptable. However, we do not accept ads featuring Adult, Occult, Hate, Racial, and Pornographic subjects. We also reserve the right to reject any advertisements that we deem inappropriate.

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Why do I need to have 65 characters per line in your Ezine?

For ezine ads, if your lines are more than 65 characters, the person who receive the emails may not see the ad as you intended. Some of the sentences may appear to be broken up. To avoid that please adhere to the ruling of maximum 65 characters per line.

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What are the advantages of advertising in your website at Free-Engineering?

Please see our Options page. Basically, you want to create brand awareness and generate traffic through your advertisements in Facilities World website. People come to this website to get information. Your banners or text links could be what the visitors need to arrive at your own site. Research has shown that products related to the content sells better.

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What are the advantages of advertising in your Tech Marketing Ezine?

Please see our Options page. Basically, you are utilizing the power of emails to announce your products or services to people. Each person who receives the ezine has an interest in what you have to offer. The ezine is only sent to target members. Research has shown that targeted marketing is very effective.

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I am a writer. Can I contribute?

Yes, we welcome writers who can write short articles related to facilities, mechanical, electrical, and building engineering. No payment will be made for any articles submitted. However, you will reap the rewards and have the opportunity to promote your services for free! Your signature link will bring many visitors to you.

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I find that your website and ezine are very informative. How do I recommend my friends?

Just tell them to go to http://www.free-engineering.com

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I have questions that is not covered in this FAQ. How do I contact you?

You can contact me at Your Friendly Host

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How do I get sales from my ads?

Very often, advertisements will not bring sales immediately. The advertisements need to be repeated as much as 7 times or more before people will notice. Other things that can affect sales involve such things like price, product’s appeal and quality. People want value for their money. However, advertisements will help tremendously to bring you sales.

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Do you put up all the ads submitted?

We try to accommodate. However, we also want our ezine to be easy to read. Especially for free ads, we cannot include all the ads that are submitted. Paid ads are handled differently. We will accommodate if they do not violate our stated rules. Once payment is received, we will add the paying ads in immediately.

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What is the frequency of publication of Tech Marketing Ezine?

At this moment, it is twice a month.

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How long will my ads be published?

All the ads in the ezine will be kept on file. This means that people can still see the ad when they visit the members pages.

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How do I monitor the responses to my advertisement?

As with any advertisement campaign, it is important to record down what works, and what doesn’t. All advertisements can be a dynamic learning process. A good marketer have to monitor the responses on a particular time frame in order to see the results. The responses from advertising on the internet is faster than conventional advertisements. You can quickly get a result, and alter your ad accordingly.

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What should I aim for in my advertisements?

Web ads are a great way to convince people to take action — to make a purchase, enter a contest, fill out a survey, or otherwise volunteer information. You will be successful only when your site delivers what your ad promises. Ad banners shown to general audiences often have high click rates but low action. You should be targeting people who are interested in your products.

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How many percent response can I expect?

Click rates for banner ads in my Website range from 1 to 5 percent, depending on factors like your product’s appeal, the quality of your ad, and your ad location. The typical response rate for ezine ads range from 0.5 to 1 percent, depending on factors like your ad copy’s pulling power and the ad location.

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How do I get started in my marketing campaign?

Your marketing strategy should first involve introducing, branding, or promoting a product or service, generating new leads, announcing special events or products, or establishing an online presence. A Web banner is a great way to do the job, because it’s in front of potential customers whether they click the ad or not.

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What can I expect from Web advertising?

Web advertising is more effective than traditional advertising by:

  • Reaching high quality, educated, and technologically savvy customers with good incomes.
  • Offering targeted highly focused content environments that cater to the specific interests of the audience.
  • Tracking and measuring your ad program’s effectiveness easily by monitoring clicks to your ad and site almost instantly, unlike traditional media that give feedback weeks after the ad program. You can respond to your ad strategy very quickly.
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